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A music-driven campaign introducing the limited-edition rivella Peach through a catchy peach character, created to connect with Gen Z.
A social-first extension of McDonald’s World Menu Heist, bringing global fan favorites to life through influencer collaborations, a tasting event, and organic social content.
A social-first take on rivella’s «Und dein Durst sagt ja» campaign, inspiring people to break from routine and say yes to spontaneous Sidequests.
A UGC-driven social campaign inviting the Swiss community to take on the heat through spicy challenges, influencer content, and the BfSK (Behörde für Schärfe Kontrolle).
