McDonald's Menu Heist

For McDonald’s World Menu Heist, iconic menu items from around the world were “stolen” and brought to Switzerland for a limited time. Team Farner led the local creator campaign, building hype through influencer storytelling and a large community tasting event. At TBWA\Buzz, my role was to extend the heist into McDonald’s organic social channels. To connect the campaign narrative with the brand’s own content, I developed the idea of “hacking” the McDonald’s Switzerland account — letting the heisters take over the channel as they brought the stolen menu items to Switzerland.