iPHEED

corporate identity ⎜ 2016

This is an iPhone case made of dining cutlery. iPheed imitates the aesthetic of Apple’s advertisements, fonts and the logo. The concept of iPheed is to comment on today’s society and its mega trend - digitalisation. The gold dining utensils work like a Swiss-army knife that can be adjusted and folded. This gadget literally feeds you with your daily dose of digital nutrition. The technology is “in your face” whilst you eat. iPheed is conceptualized and visualized like an imaginary Apple gadget.

zurich university of design ⎜ bachelor of design ⎜ trends & identity

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© 2019 by Anouk Christel Schaedler